Our Story

"It all started with a craving for a snoball one busy summer many, many years ago.  That craving turned into purchasing a snoball machine and some flavors.  But once my friends discovered what I had done, plans changed and NOLA Ice was born.

Then the next craving hit.  Po’boys are the ultimate comfort food in my book.  But the issue was finding one that tasted like home.  So with that came Broad St Peaux Boys – food truck.  

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See, in MY New Orleans, everything revolves around food and Broad St – 636 North Broad St, to be exact.  

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For instance, the infamous Dooky Chase was around the corner.  My uncle's law office was right down the street. My favorite spot to grab "peppas" is located inside of a gas station blocks down the road.  We lived just 5 minutes away from THE building.  

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636 North Broad is where I grew up.  Many summers in my teenage life were spent upstairs in my dad’s law firm...  

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I’ve always said that New Orleans birthed me, Birmingham raised me, but New Orleans?  New Orleans is the city that taught me love, hustle, family and friendship.

Broad St Peaux Boys is not only a dedication to that, to the city I love – but also a dedication to my father.  I’ve noticed that lawyers always wanted to be entrepreneurs, but not vice versa.  Instead of actually practicing law, I jumped right into the small business world.  My dad always spoke of owning a restaurant – in fact, his goal was to turn the bottom of 636 North Broad into a restaurant.  He didn’t live long enough to fulfill that goal.  So here we are... 

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Broad St is my dedication to New Orleans.  It’s about culture, friendship and family – all of which food encompasses.  It’s peaux boys done right - and Birmingham’s Pizitz Food Hall we’ve brought together both brands to create NOLA ICE-BROAD ST PEAUX BOYS.